ASMI 2018 Diamond Award winners announced

The Australian Self Medication Industry (ASMI) Diamond Award winners were announced last night at their annual gala dinner celebrating excellence in the non-prescription medicines industry.

“Congratulations to all the winners of an ASMI Diamond Award. We had many high-quality entries to the 2018 Diamond Awards and I encourage the industry to continue to strive for excellence over the next year,” ASMI CEO Deon Schoombie said.

“The ASMI Diamond Awards recognise manufacturers and suppliers that excel in the fields of marketing and sales, as well as Quality Use of Medicine, innovation and best practice.”

“We recognised three new fields of marketing excellence this year, with Awards for Best Digital/Social Media Campaign, Best PR Campaign and Best Data Strategy.”

The ASMI Gala Dinner and Diamond Awards were held at the Kirribilli Club and attended by ASMI member companies, advertising agencies and key stakeholders in the non-prescription medicine industry yesterday.

“Thank you to our independent judges, as well as iLearning Group for supporting the Sales Awards again this year.”

A panel of independent judges assessed the marketing awards on the campaign challenge, objectives, strategy, execution, health literacy focus and results: Amaury Treguer, Health Haus, Anne-Marie Sparrow, Cube, Nicole Barry, IRI, Sanda Sgambellone, Semcom, Steven Waller, Steven Waller Consulting, Tricia Greenway, Consumer Consultant.

The sales awards are based on a survey of 240 pharmacists and 500 pharmacy assistants conducted by the iLearning Group. Pharmacists and pharmacy assistants rated ASMI member companies on nine attributes.

2018 Marketing Awards

Best Marketing Campaign of a Consumer Healthcare Product – Large Budget (>$1m)
RB, Nuromol – A Proven Alternative to Codeine for Pain Relief (Agency: CHE Proximity)

Best Marketing Campaign of a Consumer Healthcare Product – Small Budget (<$1m)
Care Pharmaceuticals, Hydralyte Sports Surfing Partnership

Best Data Strategy
Bayer Australia, Redefining the Allergy & Decongestants Category

Best Professional Marketing Campaign
Ego Pharmaceuticals, Life is Harsh On The Skin They’re In (Agency: Sudler & Hennessey)

Best Digital / Social Media Campaign
GSK Consumer Healthcare, Children’s Panadol Digital Pilot (Agency: PHD Meredith Ansoul)

Best Consumer Healthcare Product Launch
RB, FeverSmart Integrated Campaign (Agency: CHE Proximity)

Best PR Campaign
GSK Consumer Healthcare, Panadol – Home of Reconnection (Creative: whiteGREY; PR: Edelman

2018 Sales Awards

Pharmacy Sales Excellence (<$100m)
Winner – Ego Pharmaceuticals
Runners Up – Apotex & Aspen Pharmacare Australia

Pharmacy Sales Excellence (>$100m)​Winner – GSK Consumer Healthcare
Runners Up – Bayer Australia & Johnson & Johnson Pacific

Quality Use of Medicines (QUM) Excellence (<$100m)
Ego Pharmaceuticals

Quality Use of Medicines (QUM) Excellence (>$100m)
GSK Consumer Healthcare