Total retail performance sank into negative territory compared to last week. Overall the growth started to decline over the last 12 weeks and based on the forecast looks to see a slight decline of about -2.4 per cent over the next nine weeks. The top performing category, Natural Medicine was 104.2 per cent greater than the next largest category, Baby, last week. The top brands are Elevit, Panadol and Aptamil. At the same time last year, Elevit, Bellamys and Swisse were the top three brands.
Despite being number one, Elevit sales have slumped $145k per week compared to the same time last year. In contrast, Panadol Osteo jumped $131k in the same week when compared to the same period last year.
This report is based on sales in the last week from approximately 2000 pharmacies. The “Top 10 Products Chart” only reports where the number of stores the item was sold exceeds 400.