Total retail performance sank into negative territory compared to last week. Overall the trend is negative over the last 12 weeks and based on the forecast looks set to remain highly unpredictable. The top performing category, Natural Medicine was 14.5 per cent greater than the next largest category, Fragrance, last week. The top brands are Panadol, Elevit and Blackmores. At the same time last year, Swisse, Elevit and Swisse were the top three brands.
Fragrance sales have increased in the lead up to Christmas. The number one fragrance is One Million EDT 100 mL by Paco Rabanne.
This report is based on sales in the last week from approximately 2000 pharmacies. The “Top 10 Products Chart” only reports where the number of stores the item was sold exceeds 400.
