Total retail performance grew even further compared to last week. Overall the trend is stabilising over the last 12 weeks and based on the forecast looks to see a correction of about -3.4 per cent over the next nine weeks. The top performing category, Natural Medicine was 72.3 per cent greater than the next largest category, Baby, last week. The top brands are A2, Panadol and Elevit. At the same time last year, Swisse, Elevit and Swisse were the top three brands.
Challenging Elevit’s dominanace in pregnancy vitamins is Blackmores Pregnancy & Breastfeeding Gold. We’ll see if this continues.
This report is based on sales in the last week from approximately 2000 pharmacies. The “Top 10 Products Chart” only reports where the number of stores the item was sold exceeds 400.