The 2018 Priceline Pharmacy Kooyong Classic tennis tournament in Melbourne recently wrapped up with thousands taking up the offer of make-up services, massages or health checks in the Priceline Pharmacy Health and Beauty Lounge at the event, raising a total of $10,000 during the week.
Each service was for a gold-coin donation to the Priceline Sisterhood Foundation. In addition to the public visiting the lounge, many of the players checked their health score on the digital health stations and some of the female players opted for a freshening-up session with the beauty advisers.
“As a brand for women, we want to demonstrate that our support extends beyond offering the best products and services,” Priceline Pharmacy CEO Richard Vincent said. “Being naming-rights sponsor of the Kooyong Classic for the fourth year in a row enables us to help promote an active and healthy lifestyle.”
The ‘Priceline Sisterhood Foundation Day’ at the event was attended by foundation patron Ita Buttrose, as well as Priceline ambassadors Ada Nicodemou and Sam Harris, who said the organisation had raised more than $3.4 million for its charity partners.
On the following day, women in sport were celebrated with Priceline Pharmacy’s athlete ambassadors across cricket, football, netball and volleyball as guests of honour. Priceline Sister and Sydney Sixers cricket-team captain Ellyse Perry and Western Bulldogs AFL Women’s team captain Katie Brennan helped open the first match with a friendly tennis game against former champion Pat Cash.
On finals day, Mr Vincent presented the winners’ trophies on court to Pablo Carreno Busta of Spain and Belinda Bencic of Switzerland.