Swisse wins top award

Swisse Wellness has won the Business Excellence Award for Consumer Services at the 25th Annual Austcham Westpac Australia-China Business Awards.

The awards recognise Australian and Chinese businesses across a broad spectrum in greater China who have demonstrated strong commitment and leadership in Australia-China business.

“The award provides great recognition of the commitment and effort of our teams in Australia, China and elsewhere to building a strong Australia-China business,” Swisse Wellness Managing Director Oliver Horn said.

After operating in Australia for almost 50 years, Swisse officially launched in China in March 2016.

Mr Horn said the company grew rapidly to become the number one vitamins brand on major Chinese ecommerce hub TMall, and was the biggest selling brand on Alibaba on China’s biggest sale day 11:11 (November 11) last year.

“Swisse’s success in China has stemmed from creating strategic customer partnerships and strong joint investment plans to drive brand aspiration, as well as developing strong insights into the Chinese consumer and how they shop, tailoring our product focus, marketing and sales channels, especially ecommerce, to meet these needs,” he said.

“The Chinese market will continue to be of critical importance to Swisse Wellness, and the preventative health focus in the ‘Healthy China 2030’ policy presents us with a tremendous opportunity, but we need to ensure we fully understand the specific needs of the Chinese consumer in this new landscape and focus our product development and investment accordingly.”