Total Beauty Network gets all its brands together at sales conference

After record sales growth last year, Total Beauty Network (TBN) joined sales/marketing teams for all four of its brands at a company conference this month.

More than 80 reps from all over Australia attended to review results and discover new launches from Inika Organic, Raww Cosmetics, Designer Brands and Colour by TBN.

As the largest conference in TBN’s history concluded, attendees left armed with loads of sell-through and business-growth opportunities for all customers.

Designer Brands (DB) enjoyed double-digit growth across pharmacy in 2017 and achieved the highest number of new pharmacy stockists since the brand launched in 2006.

Inika Organic also had great growth last year: 42 per cent across Australia, with global growth of more than 52 per cent. The Inika team astounded attendees with its product-launch calendar for the first half of 2018.

Raww Cosmetics has had amazing success after its launch into pharmacy and health channels late last year. Attendees heard glowing testimonials from pharmacy owners, and in-store incentives and sell-through promotions were presented.

Colour by TBN announced that its entire range is now certified vegan (it’s already certified cruelty free). With this ethical point of difference, Colour by TBN is releasing an entirely fresh range of vegan lipsticks at $3.95 (with nails at $2.95). It’s no surprise that Colour by TBN had 54 per cent growth in 2017.

“This conference marks the beginning of our most important year ever,” TBN CEO Tony Rechtman said. “We’ve set the stage for TBN brands to continue taking over the world and we couldn’t be more thrilled to see the tremendous market-leading growth we experienced in 2017.”

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