TerryWhite Chemmart (TWC) is planning community pharmacy growth with a new marketing campaign and a series of strategic partnership programs part of its growth strategy.
TWC CEO Anthony White told guests at the company’s annual State Network Meetings in Perth, Adelaide, Melbourne, Sydney, Hobart and Brisbane the new brand campaign will be launched to the public this month.
The campaign will seek to emphasise what Mr White described as “the important chemistry between our pharmacists and their customers”.
“The next 12 months will see significant growth for TWC,” he said.
“We will focus on building significant partnerships with major companies to drive new customers to our pharmacies. The first partnership program, to be announced this month, will leverage TWC’s accessible and cost-effective community-based health care services and programs.”
EBOS Group CEO John Cullity told members at the meetings EBOS would support and accelerate the execution of TWC’s growth and development strategies.
“We are committed to increasing our spend on above the line marketing to drive awareness and customer traffic into individual pharmacies to grow the [TWC] network and improve systems, including a new integrated ordering system,” he said.
Other initiatives announced at the State Network Meetings include:
- Delivering stronger health campaigns that resonate with customers, including flu and whooping cough vaccinations, pain and weight management.
- Simplification of operations and a focus on key destination categories, allowing pharmacists more time to engage with customers.
- A stronger focus on TWC private label products.