TWC’s new initiatives

TerryWhite Chemmart’s largest conference ever, with more than 560 registered attendees, formally began in Sydney last Sunday (August 26) with the announcement of a new advisory group.

The conference offered insights on future pharmacy and digital trends shared by an expert industry panel including Ebos CEO John Cullity and Apotex Managing Director Roger Millichamp, and an outline of new health initiatives and partnerships.

CEO Anthony White says TerryWhite Chemmart (TWC) is advancing its vision to become Australia’s favourite pharmacy through the success of the retail transformation program being implemented across the network, increased customer engagement through the TWC health app, and amplification of health programs and initiatives that will focus on customers’ key health challenges.

“We believe customers are looking for health advice from pharmacists who are professional, highly knowledgeable, engaging and efficient, and we are strongly committed to ensuring our pharmacists, through the various programs and relevant training, are able to provide an increased service to their customers,” he said.

“Our strong health focus ensures our brand is both recognisable and authentic in a fragmented market.

“We are achieving this through fast-tracking enhanced health programs around major health conditions of cardiovascular disease, asthma and diabetes, complemented by targeted health campaigns.

“We also recognise that medication adherence is one of the key health issues facing our society and one we are committed to addressing through the ongoing development of our health app.

“We are confident that innovations to be delivered through our health app, together with our commitment to continually upskill our pharmacists through our Masterclass program, will inspire loyalty and trust with customers.

“The TerryWhite Chemmart Advisory Group (TAG) will play an important role in the network’s development particularly around customer engagement, new health initiatives and pharmacy engagement.

“The role of the TAG as a trusted peer group is to provide leadership and ongoing engagement with members and, importantly, input and feedback into key initiatives and their rollout throughout the group.”

The three-day conference concluded on Tuesday evening with a gala dinner and the announcement of award winners:

  • Pharmacy of the Year – TerryWhite Chemmart Samford, Queensland, for customer service excellence led by owner and Pharmacist of the Year Karen Brown.
  • Rhonda White Leadership Award – Judy Plunkett of Port Macquarie, NSW, an owner pharmacist for 36 years and a member of the TerryWhite Chemmart group for 25 years.
  • Innovation Award – TerryWhite Chemmart Chester Pass Albany, WA, for a successful initiative that engages new parents.

Supplier awards were also given to Total Beauty Network for Best Supplier Representative Support, Swisse for Best Pharmacy Promotion and BioCeuticals for Supplier of the Year.